This program is designed to introduce you to the skills required for a successful career in fashion styling and the creative direction of fashion and media.

You will be able to work as a fashion stylist and work on your own creative direction project which you will present to others on the last day of the course. In order to do this, you will learn how to use cultural insights to come up with a vision for a creative concept. You will also learn core branding principles so that you can create a distinctive visual identity for your concept. A key to being a good creative director is the ability to meet the needs of a specific target audience and to communicate your ideas to others compellingly and persuasively – all aspects that you will explore as part of the course.

Who is it for?

This short course is suitable for anyone who would like to understand how to implement their creative vision from an initial idea to a final concept.

Students will finish the course with a greater understanding of how to research culture and come up with creative ideas, how to translate abstract ideas into tangible products, and how to create a narrative around a creative direction concept.

Introduction to fashion styling

Welcome and Overview of the Workshop
Brief Introduction to the World of Fashion Styling

Working as an Assistant Stylist

Understanding the Role of a Stylist
Key Responsibilities and Duties
Tips for Successful Collaboration with Lead Stylists

Styling Kit Essentials

Essential Tools and Equipment Every Stylist Should Have
Organizing and Maintaining Your Styling Kit
Budget-Friendly Alternatives and DIY Solutions

Creating mood boards

Importance of Mood Boards in the Styling Process
Techniques for mood board creation
Using moodboards to communicate Concepts and Ideas

Working with Accessories and Playing with Prints and Texture

Enhancing Outfits with Accessories: Jewelry, Bags, and Shoes
Exploring the Use of Prints and Texture in Styling
Creating Visual Interest and Dimension in Your Looks

How to Design a Key Looks

Understanding the Basics of Fashion Design
Translating Concepts into Wearable Outfits
Incorporating Trends and Personal Style into Your Designs

Understanding body shapes

Identifying Different Body Types
Dressing to Be Flatter: Styling Tips for Each Body Shape
Embracing Diversity and Inclusivity in Fashion

Styling & Model Fitting

The Importance of Styling in Fashion
Techniques for Model Fittings and Adjustments
How to Dress Your Model Flatteringly

Backstage Etiquette

Understanding the Importance of Professionalism Backstage
Navigating Behind-the-Scenes Dynamics
Tips for Effective Communication and Collaboration Backstage

Working Under Pressure

Strategies for Maintaining Composure and Efficiency
Thriving in fast-paced environments
Thriving in fast-paced environments

Photographing Your Model

Basics of Fashion Photography: Posing, Lighting, and Composition
Capture the essence of Your Styled Looks
Tips for Creating Compelling Fashion Images

Technical & Creative Skills

Learn how to plan the technical and creative process.
Business awareness
Networking skills

Portfolio Creation

Creating a fashion styling portfolio to launch in the industry
The relationship between the stylist, photographer and beauty team.
Working with lighting, composition, editing and special characters