Introduction to the role of a Fashion Buyer
Defining target audience for business
Analyzing competitors
Understanding fabrics and materials
Identifying and analyzing trends and styles
Exploring major wholesale centers and trade fairs in Italy
Possible visits to trade fairs or buying offices for firsthand experience

General Program:

Introduction to Fashion Buying and Fast Fashion
Locations for buying fast fashion in Italy
Understanding seasons in the Fashion Industry
Overview of main trade fairs
Learning fashion terminology
Targeting specific demographics
Identifying different styles
Analyzing current and future trends

This program seems like a great opportunity for individuals who want to enter the fashion industry or enhance their existing skills and knowledge. It covers a wide range of topics essential for success in the field, from understanding market dynamics to practical aspects of launching and growing a fashion brand.

Day 1:

Introduction to Fashion Buying
Understanding Fast Fashion and its impact
Exploring locations for fast fashion in Italy
Seasons in the Fashion Industry
Overview of major trade fairs
Learning essential fashion terminology

Day 2:

Defining your target audience
Analyzing competitors
Understanding fabrics and materials
Identifying and analyzing trends and styles
Exploring major wholesale centers in Italy
Possible visits to trade fairs or buying offices for firsthand experience

Day 3:

Advanced trend analysis
Practical exercises in style identification
Networking opportunities within the fashion industry